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Elise Bartmann
The product
Yoko Fresh is an app allowing users to order healthy meal boxes with their recipes to save time and avoid food waste.
Challenges
1) create an interface capable of ordering recipe boxes digitally
2) incorporate a way of consuming more ecological and economical for the user
3) Save busy people time
Understanding the user
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User research
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Pain Points
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Personas
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User Journey maps
User research Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary group identified through research was students who don’t know and don’t have time to cook.
This user group confirmed initial assumptions about Yoko Fresh customers, but research also revealed that time was not the only factor limiting users from cooking home. Other user problems included find ideas,eat healthy, go to groceries or don’t have enough money to go to the restaurant.
Pain Points
1
2
3
Time
Price
Accessibility
Working adults or students are to busy to spend time to go to groceries or learn about healthy eating.
expensive enough to afford to eat out every day or go to city supermarkets
Plateforms for ordering food are not equipped with assistive technologies
Personas
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Marie Dupont
Elisabeth Stone is a woman quite busy with her work, just as much as her husband. She loves to cook and wants to share this activity with her children. But it remains difficult for her to do her food shopping with her three childrens
GOALS
AGE
JOB TITLE
40 years old
Accountant
LOCATION
France
FAMILY
Married, 3 childrens
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To spend time with her family
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To eat healthy
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To experiment with new flavors
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avoid food waste
FRUSTRATIONS
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Find meal ideas to suit the family
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Not comfortable with technology
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Throw away food because of the quantity
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Go to the supermarket during peak hours
"We love to eat good, healthy food, but creating a meal plan or going to a restaurant can be complicated."
Malik Richard
ABOUT
Pierre is a student in graphic design. He enjoys going out with his friends but cannot afford to eat out every day. He doesn't mind cooking, but he doesn't know much about it. Pierre is also a sporty person who is interested in a healthy lifestyle.
GOALS
AGE
JOB TITLE
25 years old
Student
LOCATION
France
FAMILY
Single
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Learn to cook
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To eat healthy
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Spend less time in food shopping
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To save money
FRUSTRATIONS
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Always eat the same thing
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Eat unbalanced
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Spend time to go to the supermarket
"i like to invest my time and money in going out, i try to save on food but keep a healthy diet."
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User journey Map
Action
Get app
Create
Create
Choices
Payment
Task List
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Download App
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Get Account
Feeling
Adjective
Improvment
Opportunities
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Pleased to start on a new application and purchase without go to the market
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Offer a loyalty card
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Select the option of the foodbox
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Check Price
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Feels very easy to personalize the box
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Detail quantity of each box
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browse the recipes with filters
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Pick recipes wanted
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Feels inspired by the number of recipes offered
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Differentiate recipes by categories such as country
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Check the summary
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Confirm delivery address
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Choose time delivery
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Reassured to check
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Special delivery option
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frustrated with having a long time slot
Starting the design
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Information Architecture
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Paper wireframes
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Low-fidelity prototype
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Usability studies
Information Architecture
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Paper Wireframe
Take the time to draft iterations of each screen screen of the app on paper ensured that the elements that made it to digital wireframes would be well suited to address user pain points.
Low-fidelity prototype
The low-fidelity prototype connected the primary user flow of building and ordering box, so the prototype could be used in a usability study with users.
Usability study
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2
3
Efficiency
Convienience
Customization
People wants see recipes before create the box
Peoplewant more customization like spicy or change an ingredient
People wants rewards and fidelity card
Refining the design
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Challenges
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Wireflow
Challenge 1
Recipe Summary
Yoko's heart and soul; display all possible recipes for users and essential information for users to read. I wanted to create a clear area to teach the user the recipes
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Challenge 3
Customization
With different tastes and colors, all our users can choose to remove or modify an ingredient so that everyone can enjoy the recipes.
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Challenge 2
Accessibility
Create an application that allows an accessible use, using icons, an audio system and a simple language to be understood by all
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Wireflow
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